The hike marks the first uptick since the 2021 season, according to Erik Bean’s report on December 29, 2023, at 4:10 pm CST. The University of Michigan Athletic Department disclosed an upcoming elevation in season ticket rates for the 2024 season. This $5 hike, although modest per ticket, is poised to significantly bolster the program’s revenue, representing the first uptick since 2021.
“We’ve diligently assessed the data and considered our alternatives,” commented athletics director Warde Manuel. “After examining various factors, including impending alterations in the Big Ten Conference due to expansion, the caliber of our upcoming football schedules, and benchmarking against other football programs, we’ve decided to take this measure to ensure the sustained triumph and viability of our football program and future athletic undertakings.”
The university conducted an assessment of ticket pricing strategies among other Power 5 programs to discern their approaches. This evaluation led to the realization that prime seat locations at Michigan Stadium were undervalued. Consequently, a restructuring of pricing tiers was undertaken, aiming to offer enhanced value to premium seating in the Big House. Each tier has been subdivided into lower, middle, and upper segments.
“After conversing with our counterparts and scrutinizing comparable football program ticket pricing nationwide, we identified an opportunity to maintain value while generating supplementary revenue to bolster Michigan Athletics,” remarked Adam Dunn, Associate AD, Marketing/Fan Engagement, and Experience.
The increment in ticket prices is anticipated not only to fortify the football program but also to benefit the broader spectrum of university athletics. Considering Michigan’s recent accomplishments, the added $5 investment is perceived as a justified enhancement for the on-field product.
